An effective and unique press release is what captures attention of journalists and audience
The press release is one of the most tested and trusted ways of securing press coverage for your business. A press release is an invaluable tools for companies but only if it is used effectively. Failing to deliver an excellent and well-written press release can have a detrimental effect on the release’s success.
Let’s discuss, what all you need to ensure before writing a press release:
Conduct A Study:
Before issuing a press release, it is advisable to conduct a survey or gather analytics, talking about facts, figures and trends is more appreciated than standard features of products or services. The press release should really showcase your findings. These findings will not only provide information about your product but also promote your product in a subtle way.
Look For Something Different:
If you want to grab people’s attention, you will have to look for something different and innovative that you are doing. People flock to stories where there is a chance of learning something new or hearing a story, this is what will likely get media coverage.
Relate It Back To Human Interest:
The Press release should have elements related to human interest. The Press release should not be something which talks only about the sale of the product. It can cover points like how much of a struggle was it for you to create the business and get it off the ground? Does your product or services inspire a high level of humanity, how do you impact the world around you.
Eye-Catching Headline:
A Press release needs a headline that is going to grab people’s attention. A Press release can have interesting and shocking statistics but if not reflected in the headline, readers are less likely to read it. It’s the truth which every organization must comply with. An eye-catching headline is an essential part of the press release.
Mention Sources:
If you are including statistics and analytics to support your press release, the sources need to be included in every press release. Without authentic sources, there is no story, and your press release will not be covered as the information you have included cannot be verified. Ensure you build credibility by using the right sources and referencing them.
Need help in writing and distributing your press release?
NewsVoir, a leading press release distribution platform can help you to write and distribute an effective and structured press release. NewsVoir has a network of 5000+ journalists and 300+ publications, which results in getting your press release distributed to top media publications all around the world.
